Project Brief

This project focused on developing a three part Instagram video series in collaboration with Marianne Grob Galerie to celebrate Marianne Grob’s remarkable professional journey as a gallery owner spanning more than 40 years, from Berlin to Basel. The objective was to strengthen brand awareness, expand reach, and generate new contact inquiries through emotionally driven storytelling content.

We conceptualized and produced a series of storytelling first reels designed to feel authentic, inviting, and visually refined while capturing the essence of Marianne’s personality, vision, and longstanding contribution to the contemporary art world. Each video highlighted a different chapter of her trajectory, blending personal narrative with the atmosphere and identity of the gallery itself.

From creative direction and interview development to cinematic production and social first editing, the content strategy was built around creating meaningful audience connection rather than traditional promotional advertising. The final video series was optimized for Instagram engagement, encouraging organic discovery, audience retention, and stronger brand positioning within the cultural and creative community.